WhiteSmoke Expands Writing Style Features

As writing becomes a more critical workplace skill, tools like WhiteSmoke lend a competitive advantage

WhiteSmoke, Inc. - Wilmington, DE. November 25th, 2008 - Today WhiteSmoke released an update to its English writing software, WhiteSmoke 2009, providing additional writing style suggestions. WhiteSmoke 2009 is an advanced tool for checking grammar, spelling, and writing style. WhiteSmoke hopes the update will bring a competitive advantage to users whose writing performance at the workplace is crucial. As stated in the National Commission on Writing: “Writing is integral in nearly every job. It’s really not a promotion issue since you’d never get to the point of promotion without good communications skills. You can’t move up without writing skills.”

A survey of WhiteSmoke 2009 users showed that 47.1% purchased the program on the strength of its writing style enhancements alone, which drove further development in this area. “Based on the needs of our users in the workplace, this latest update expands the range of writing style enhancements WhiteSmoke 2009 makes by adding specialized suggestions to clean up redundant phrasing ,” states Liran Brenner, VP R&D at WhiteSmoke. “The result is more varied and readable writing, without redundant wording, and a reduction in the use of the same phrases in a text over and over again.”


1. “There was a broad consensus of opinion at the meeting about the new deal.” becomes “There was a broad consensus at the meeting about the new deal.”


2.Currently at this time we employ 58 workers.” Becomes “Currently we employ 58 workers.”


3.It is clear that the investment strategy is working.” Becomes “Clearly, the investment strategy is working.”



“The majority of WhiteSmoke users correct and enhance their writing at the workplace. Considering the current job market, there are indications that this could give them a significant advantage as writing becomes a crucial skill to employers. Surveys have indicated that up to 50% of companies take writing skills into consideration during promotions,” says Hilla Ovil-Brenner, WhiteSmoke CEO. As one business leader stated in the National Commission on Writing, “Writing skills are fundamental in business. It’s increasingly important to be able to convey content in a tight, logical, direct manner, particularly in a fast-paced technological environment.”


“The current economic situation requires employees to look for competitive advantages in the workplace – skills that set them apart as workers. Employers have strongly indicated that writing has become a vital skill for promotion, and herein lies an opportunity for WhiteSmoke users. WhiteSmoke 2009’s new style features, combined with its highly advanced grammar checking algorithms, can help improve this important skill. ” claims Amit Greener, VP Marketing at WhiteSmoke.


About WhiteSmoke

WhiteSmoke is a world-leading company in the field of English writing technologies, with products that enhance and correct grammar, spelling, and writing style. As well as a desktop application, WhiteSmoke makes its technologies available through various channels, such as a browser-based text editor, and specialized OEM versions designed for integration with 3rd party service providers.

See the WhiteSmoke website for further information:
WhiteSmoke Writing Software