How to Write a Press Release

Writing a press release for a product is a necessary skill if you are a copywriter or marcom manager. It is important to consider how to approach the writing of a press release, as the writing style is significantly different from most marketing copy. A press release does not sell a product, but announces its availability and provides relevant background information that is of interest. The goal is to have your press release attract a reporter who sees a good story in it. It must be written in a style that will be appealing for press reporters and editors.

Whatever the subject of your press release, it is vital that your English writing be clear and correct. Your company image depends on it, and the press release will not be picked up by any major press services if it is full of mistakes or hard to follow. WhiteSmoke is the perfect tool for giving your press release the final finishing touches before publication. As an all-in-one solution, WhiteSmoke features a grammar checker, a spell checker, a thesaurus and dictionary combined with special enrichment features to make your marcom and press releases stand out.

Press Release Tips:

� Always write in third person.
� Write an attractive heading and an informative sub-heading � emulate the style you see in newspapers.
� Press releases need to have release date information, as well as the name and location of the company publishing the press release.
� Keep away from marketing style writing; do not make claims like "Smith tires roll all over the competitors" or "the best tire ever manufactured". State facts only.
� If you want to make more subjective comments, try to do this using quotes from people, so there is a division between the facts presented by the writer (you) and subjective appraisals presented by interviewees.
� Keep paragraphs and sentences short and to the point.
� Do not repeat any information � use your small writing space wisely.

These simple tips will help your press release to stay focused and readable, but we are only half way there. To make your message communicate clearly and to ensure that there are no embarrassing spelling or grammar errors, you can run your raw text through a comprehensive writing program like WhiteSmoke.

As an all-in-one proofreading solution featuring a grammar checker, dictionary and thesaurus, WhiteSmoke Writing Software will make sure  your press release is thoroughly professional and devoid of errors. The extensive synonym and enrichment features will make sure your writing is communicative and clear. With over 600 letter templates you will always have a good start for any text you need to write as a copywriter. WhiteSmoke can also be extended with specialized Legal, Medical, Creative and Business modules, giving you specific options tailored for those fields.

WhiteSmoke Writing Software is the complete English grammar tool for all your writing needs.