How to Market Your Software Successfully

How you market your software products is the major factor in your success or failure as a software developer. This may seem an unfair reality to some, who would hope that the features and benefits of a software application would be enough to ensure success. The truth is, without a quality marketing strategy, your product will not reach the audience it requires for success. This can be a large obstacle for small startups with only a core development team, as English copywriting will be a task they simply "have to do", rather than something treated as intrinsically tied to the product's success. This would be a mistake � and this article seeks to show you why English grammar, spelling and writing style are vitally important, as well as demonstrate how WhiteSmoke is the unrivaled solution for your software business marketing needs.

Having a great idea for a software product is the first step to creating a startup and employing a development team. How you convey your product to an audience � including the quality of your website, the way in which you advertise and market, and the writing style you employ for copywriting � is then the next vital step to work on, and in this, many companies fall short. A good manual for your product, or a well written and informative web site, often seem superfluous to developers who are busy solving issues in the implementation of the program, but ultimately, these are exactly the things the customer uses to form an opinion of the product and its relevancy for them.

Of course, not every startup company will have the funds for a dedicated English copywriter in the early stages of the business. That doesn't have to mean, however, that your product is doomed to Internet obscurity. With WhiteSmoke writing technology, you can create professional quality copy for your web site and marketing needs from your own texts. WhiteSmoke will take your writing, and like any quality English editor or copywriter, turn them on to gold.

Here's how WhiteSmoke works:

First, write your promotional text, webpage, or marketing banner. When you feel like it is fairly complete, simply click the WhiteSmoke key to let WhiteSmoke begin its work on the text. Almost instantly, WhiteSmoke will scan the text and detect all spelling and English grammar errors, as well as make intelligent suggestions for enriching your writing style with synonyms, and additional adverbs and adjectives.

Spelling

WhiteSmoke will detect common spelling errors, plus a whole lot more as its smart algorithms also check for "context-based" spelling. So, if you wrote 'weather' and really meant 'whether', WhiteSmoke will recognize this and fix it for you.

Grammar

WhiteSmoke has the most advanced grammar detection and correction algorithms available. Even in the most complex sentence constructions, WhiteSmoke can fix grammar to improve effectiveness and meaning. Subject-verb agreement, number agreement, verb-tense agreement � your sentences will be perfect once WhiteSmoke has finished with them.

Text Enrichment

WhiteSmoke's patented text enrichment technology is what can really turn your text into a shining example of effective marketing copy. WhiteSmoke will scan your writing and, using its artificial intelligence, suggest context related suggestions for improving your writing � the result will be a more compelling and enticing text, designed with broad communication in mind. WhiteSmoke will choose effective synonyms for certain words, and in other places, suggest adverbs and adjectives that will enhance your text.

Additional Tools

When you need to quickly check the definition of a word, and check alternatives, the proprietary dictionary-thesaurus, with over 200,000 entries, will come to your aid. For more standard types of business communications, you have access to over 600 letter templates to get you started on just about any subject.

Additional modules are available for more specialized applications. If your web content will often require translated word from other languages, for instance, you can purchase the additional WhiteSmoke translation module, which can translate any word into one of 17 languages. If your software is aimed at a particular audience, such as the medical industry, you can get our specialized medical style module to ensure your writing and terminology is appropriate for the field. Additional modules are available for business writing, creative writing and legal writing.

All-in-all, WhiteSmoke is the most advanced English writing technology available. With WhiteSmoke, you can ensure that your marketing and copywriting will be of a consistently high standard, helping you succeed on the Internet.