The Guide to Effective Sales Writing

Quality sales writing is an art which requires a delicate balance between intelligent English writing with an appealing writing style, sharp sales skills, and an accurate understanding of the wants and needs of the target audience. Good sales writing will not only speak to existing needs, but persuade the customer to see new benefits they can enjoy from the product or service in question. In order to improve your sales writing to be more compelling and resonate with a wider audience, you need to simultaneously improve your understanding of the content you need to write, and work on your sales pitch through correct grammar, greater English vocabulary and an exciting writing style.

The principles are the same for a sales letter, for marketing texts, or any other type of copywriting. Developing your sales writing through correct use of English is the fundamental first step. Of course, in marketing texts, and less formal advertising platforms such as blogs, you can often make a great impact through a loose writing style that doesn't strictly adhere to English grammar rules. But, we highly recommend knowing the rules thoroughly before you break them. Also, not all grammar rules are equal, and 'loose' adherence to rules will in many cases actually make for ineffective copy.

The reality is that sales writing is often done quickly as we meet tight deadlines and produce new content daily. Usually the first thing to suffer in this situation is the proofreading process. The result is that texts can often be published while still containing inconsistent punctuation or a number of common grammar errors that English writers make. Even worse, silly spelling mistakes that could easily be picked up by proofreading software often go through to publication. In such a busy work environment, a dedicated English writing tool can help you save valuable time, and to write your sales texts free of errors. WhiteSmoke is a unique all-in-one software solution for the English copywriter.

Features include a highly advanced grammar detection and correction algorithm. Much more advanced than other grammar software programs, WhiteSmoke's grammar engine can correct problems in subject-verb agreement, verb-tense agreement and number agreement. The spell checker software component of WhiteSmoke performs al the spell checking you would expect, and goes further to provide context-dependent spelling correction ('their' or 'there'; 'weather' or 'whether').
When moments of inspiration are low and you need some assistance to spice up a sales text, WhiteSmoke once again comes to the rescue. Unique text enrichment algorithms scan your text and suggest synonyms, adverbs and adjectives that will make your writing more compelling and communicative � directly translating into sales.

WhiteSmoke will provide you with error-free proofreading, freeing you up to focus your limited time on creating great content. Writing content is not just about writing the facts, though. You need to write in a way that directly speaks to the customer. Here are some tips:

�    Build trust. If you have good customer testimonials, use them! And make them visible.
�    Establish credibility early in the text. Explain who you are, and outline the benefits of your product. Note "benefits", not "features" � you need to find the angle from which the customer will be able to see the product or service in his/her life.
�    Use a sales platform as a resource as well as a place for pitching the sale. This might mean providing extra information for the customer, or auxiliary resources free of charge.
�    Include a call to action. Make sure the reader know exactly what s/he needs to do next (to call, to buy online, to try out the product).

With these tips, and WhiteSmoke's proofreading and text enrichment software, you can ensure that your sales writing is consistently effective. Additional tools, like the built in dictionary-thesaurus, and over 600 letter templates, truly make WhiteSmoke the all-in-one sales writing solution for sales letters and professional copywriting.