Online Business Writing and SEO with English Writing Software

Online, where content is king, it is somewhat surprising to discover that many websites are replete with spelling and English grammar errors. This situation may be due to the nature of the Internet as a publishing medium, where texts are published as soon as they are written, with little or no proofreading. However, this is no excuse - English errors on websites are bad for business, both in terms of the customer experience of the website, and the relevancy ranking of the page on Google. Let's consider this further, and look at some simple tips for checking your web content for errors. For instant proofreading and highly optimized web content, a writing tool like WhiteSmoke will make sure your texts are always error free.

Spelling and grammar errors on a website look unprofessional. They show that small details have been overlooked, and a customer may have less confidence in the product or service being offered. Some of the most basic mistakes in written English appear time and time again on the web, due to a lack of proofreading.

Some rules and tips to keep in mind while producing content:

1.    Rule: i before e except after c - for instance, "receive".
2.    Do you need to say "it's" or "its"; "your" or "you're"; "their" or "there"? Think about the context of your words.
3.    Hyphenated words: should you use "email" or "e-mail"; "post-modern" or "postmodern"? Check which form is considered correct, and also check what is mostly commonly used amongst your target audience.
4.    Punctuation: is your punctuation grammatically correct? Does it read naturally?
5.    Consider the size and intelligibility of your sentences.
6.    Capitalization is not important for SEO, as search engines are not case-sensitive. However, you need to pay attention to capitalization standards in the field of business in which the website is operating.

WhiteSmoke can instantly check for these and over 100,000 other commonly made mistakes in written English, ensuring your web content is perfect.

Beyond spelling and grammar, content can be further optimized for the customer and for search engine relevancy by creative use of synonyms.
Synonyms give SEO managers the opportunity to use more keywords in their content, improving search engine relevancy over a wider range of searches. WhiteSmoke's thesaurus is an ideal tool to find powerful synonyms for your keywords. Appropriate use of synonyms also creates more interesting content, enticing visitors to stay longer and return often. In combination with the unique enrichment feature of WhiteSmoke, which inserts adverbs and adjectives into your text, your content will be powerful and communicative.  

Remember, these tips will not only improve the website experience of existing visitors: SEO done with an all-in-one writing tool such as WhiteSmoke will achieve better results in Google and other search engines, creating greater exposure for the website and more success for the business. You really can't afford not to use English writing software when creating your web content. WhiteSmoke is the ideal solution.