How to Write a Business Email

The image of your business is probably the most vital component of its success.

When you think about 'company image', you probably think in terms of how the company is marketed, the quality of the product or service on offer, and the general perceptions held by existing and potential customers. Rarely is thought given to business writing. At WhiteSmoke, we think that the communication revolution taking place through the widespread use of electronic communication has created a new avenue through which to think about company image � the business email.

It is an established fact that emails are full of errors in English grammar, punctuation and spelling. Yet, many businesses rely heavily on email to communicate with their existing and potential customer base, as well as partners and traders. WhiteSmoke Writing Software remedies this problem by offering a grammar checker, a spelling checker, a thesaurus and dictionary in a practical interface that integrates seamlessly with your email software.

Let's have a look at an example of 'bad' writing in a business email, and how WhiteSmoke can turn it into a perfect specimen of English writing:

Original Text

to joan doe,

thanks for your interest in a trading partnership, with Ray international. we are looking for trading partners in europe, so are thinking about your offer. U can call me to talk further about possibl agreements between our companies, and, perhaps, we can work towards an agreement together.


later,
robert ceo
ray International

Text After WhiteSmoke

To Joan Doe,

Thank you for your interest in a trading partnership with Ray International. We are currently looking for trading partners in Europe, and are thinking carefully about your offer. Please call me so we can talk further about a possible agreement between our companies.

Yours Sincerely,
Robert Smith
CEO
Ray International


What we have now is a text with correct grammar and punctuation, presenting the company as the professional and efficient organization that it is � a company worth doing business with. While informal and even incorrect English maybe acceptable or 'creative' in a quick email between friends, it can look embarrassing when applied in a business context.

As an all-in-one proofreading solution, featuring a grammar checker, dictionary and thesaurus, WhiteSmoke Writing Software will make sure English writing in your business is thoroughly professional and devoid of errors. WhiteSmoke Writing Software features specialized Legal, Medical, Creative and Business modules, which provide relevant suggestions for your content. With a comprehensive list of synonyms and the enrichment feature which offers adverbs and adjectives to liven up your text, your business emails will project your desired company image. WhiteSmoke Writing Software is the complete grammar tool for all your business email needs.